Pop over into Daily Search Trends – probably below the fold on the home page of Google Trends. What can you do if you want to get an idea of search volumes as short term trends emerge in response to the news agenda? Of course, if you have a keyword tool then you can find out actual search volumes but they are often lagging by days, weeks or even a month. More context is required and ideally some real-life numbers. While a heat pump manufacturer will obviously promote their wares year-round, others involved in the HVAC industry in general (heating engineers, stockists, facilities managers etc.) may want to know whether this heat pump bandwagon is something they should be jumping on. Overall the term ‘boiler’ is significantly ahead in search volumes compared to ‘heat pump’. So let’s now compare ‘heat pump’ to gas boilers in terms of trends.Īlthough ‘gas boiler’ search volumes are not dissimilar to ‘heat pumps’, searches for the term ‘boiler’ alone are significantly higher.īelow we can see seasonal variations for the term ‘boiler’: as you might expect – searches are higher in winter months and lower in the summer. As prices for heat pumps are relatively high in comparison to a standard gas boiler, it’s likely that the latter will continue to be the preferred option for homeowners for financial reasons, should they need to replace their existing source of heat generation. There are approximately 25 million homes in the UK with gas boilers and although the predictions are that whilst 90,000 may be lucky enough to receive a grant, many will not. Looking at the query in more context, however, shows that there is a general longer-term interest over time – so those in the industry probably didn’t need to do an immediate knee jerk as they would have seen this pattern emerging.īut what about the actual relative interest compared to gas boilers? Quick thinking marketing teams could potentially have piggybacked this rise and briefly made hay. We all know that the world needs to become more aware of its carbon output so this announcement wasn’t particularly out of the blue and judging by the uplift in the Google Trends graph, there was significant interest from Joe Public. No prizes for guessing when BoJo announced grants for replacing gas boilers with this more environmentally-friendly option.
![google trends spelling google trends spelling](https://www.victoriabuzz.com/wp-content/uploads/2017/06/DBuB2a4XYAAbqTb.jpg)
To explain why, I’m going to use heat pumps as a very timely example.īelow is a query for ‘heat pump’ in the UK during the past week. It’s a pretty handy tool to play around with but if users are not careful they could jump to the wrong conclusions. A score of 0 means that there was not enough data for this term. A value of 100 is the peak popularity for the term and a value of 50 means that the term is half as popular. It can be filtered via region, date, category and type of content (Web, Image, Shopping, News, YouTube) and the number on the left-hand side of the graph represents the search interest relative to the highest point on the chart for the filters selected. using Google Trends to research ‘tennis shoes’ would also include searches for ‘tenis shoes’ ‘red tennis shoes’ and ‘tennis shoe’.
![google trends spelling google trends spelling](https://www.digitaltrends.com/wp-content/uploads/2021/11/govee-neon-rope-light.jpg)
It combines misspellings, spelling variations, synonyms, plural, or singular versions of terms and includes searches where words have been added i.e. It can be used to gauge the current hot topics of the moment along with much longer-term trends over many years. Google Trends is a tool that allows the user to understand which search queries and topics are on the rise and which are on the wane.